Chat Blocks
Manage reusable chat block templates tied to commerce actions (Shopify, WooCommerce, and so on). Enable, create, edit in the Block Builder, or delete.

Open Settings → Chat Blocks.
What templates are
Templates are saved layouts for in-chat block UI (blocks, stacks, headings, product grids, conditional sections). They are often bound to an action (for example a store integration) so merge tags can pull live data. They complement, but are not a replacement for, per-channel Chat settings (appearance, install snippet, routing).
Template list
Each row typically shows:
- Name and provider (Shopify, WooCommerce, Magento, …)
- Enabled toggle. Disabled templates are not offered where the product selects a template
- Actions (Edit opens the Block Builder, Delete)
Use New template to start. You choose a name, action (which loads merge tag hints), and whether to seed from a default layout or start blank.
The Block Builder is intended for desktop. On narrow screens the app may ask you to use a larger viewport.
Opening the Block Builder
Edit navigates to /settings/block-builder/{templateId}. New flows may use /settings/block-builder/new with query parameters for name, provider, and action. See Block Builder for the canvas, block library, and save flow.
Troubleshooting
If templates fail to load with a 503 and a message about a missing chat_block_templates table, your environment needs database migrations (operator-facing); merchants on production should not see this.
Related
- Block Builder
- Chat Widget for embed and per-channel overrides
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